January 9, 2019
Who we are:
CanWEA, the Canadian Wind Energy Association, is the voice of Canada’s wind energy industry, actively promoting the responsible and sustainable growth of wind energy. A national non-profit association, CanWEA is Canada’s leading source of information on wind energy’s social, economic, health and environmental benefits for Canadian communities and provincial economies. Established in 1984, CanWEA represents the wind energy community — organizations and individuals who are directly involved in the development and application of wind energy technology, products and services.
Who we are looking for:
CanWEA has an exciting opportunity for a highly motivated, creative and enthusiastic individual to join our dynamic team as our Director of Business Development. The Director of Business Development is responsible for building, managing and executing effective business strategies to secure the revenue required to enable CanWEA to deliver its core membership services; develop, evaluate and pilot new revenue generation initiatives; and develop and oversee the strategic direction of CanWEA’s events and membership program.
This is a senior role located in Ottawa and reports to the CanWEA President.
Strategy and Leadership:
- Work as part of CanWEA’s senior leadership team on issues related to the organization’s future development and the establishment of its annual strategic objectives and budget;
- Participate in CanWEA’s quarterly Board of Directors meetings and provide updates and strategic advice on issues relating to membership, events, sales and new initiatives;
- Lead direct reports and provide ongoing professional mentoring, assist in their expansion of learning, provide them with the tools to help build their knowledge, skills, and growth capacity; and serve as a knowledgeable resource for new and current staff;
- Manage the overall operational / budgetary / financial activities of the department;
- Plan and allocate resources to effectively staff and accomplish the work to meet departmental productivity and quality goals;
- Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures; and
- Ensure the Business Development team works in a collaborative manner with others in CanWEA to support the achievement of optimal organizational outcomes.
Sales and New Revenue Generation:
- Accountable for all sales activity for the association
- Develop strategies and business plans to secure revenue to fund core membership services and support the achievement of CanWEA’s strategic objectives;
- Build and strengthen relationships with top members;
- Continually evaluate services and identify gaps to improve or launch new services to members;
- Generate, evaluate and pitch new revenue generation ideas to the CanWEA Board of Directors;
- Pilot new initiatives and assess feasibility to continue with effort; and
- Participate in discussions about any “special asks” of CanWEA members to ensure they do not represent a threat to CanWEA core membership services and funding.
- Lead strategic direction and provide oversight for CanWEA’s membership program;
- Ensure annual membership renewal campaign is executed effectively and efficiently, striving to secure all renewals by second quarter of the calendar year;
- Monitor the effectiveness and impact of members communications and make recommendations and adjustments as required;
- Develop and implement membership initiatives; bring forward analysis and recommendation on evolving membership needs based on trends, patterns, member satisfaction measures in an effort to maximize member satisfaction;
- Collect and analyze all membership related data used for evaluating membership as well as historical and future planning purpose; and
- Put in place infrastructure, systems and processes to support efficient membership program activities.
- Lead strategic direction and provide oversight for all activities related to CanWEA events;
- Determine pricing on event registration, exhibition and sponsorship based on market research and competitive analysis;
- Lead marketing efforts to effectively promote events to member base and prospect list; and
- Evaluate profitability of events annually and provide recommendations for adjustments, evolution or termination.
Please note other duties may be assigned as needed to meet the evolving needs of the Association and its mandate.
What you will need to be successful:
Experience and skills:
- 5-7 years of experience working in sales or business development in the private sector and / or a membership based non-profit organization;
- Demonstrated knowledge of client interaction, customer service and membership based programs that drive revenue opportunities;
- At least 3 years of supervisory experience, including: managing, mentoring, and developing staff;
- Understanding of membership life cycle – including recruitment/acquisition and retention, reinstatements, membership reporting and budgeting – would be an asset;
- Good general knowledge of the renewable energy industry is an asset;
- Effective track record of strategic planning while applying operations experience;
- Superior communication skills including oral, listening and written, including the ability to compose summary reports;
- Superb analytical skills and ability to think things through, anticipate solutions and next steps, and see the bigger picture, while offering fresh ideas;
- Proficiency with Microsoft Office applications; familiarity working with online tools; and an openness to embracing new technology; and
- Demonstrated ability to prioritize and to complete a high volume of work and meet deadlines with excellent organizational skills and attention to detail.
- A bachelor’s degree in business, marketing, or a related field; having a master’s degree is a plus but not required.
- Fluency in English (written and spoken) is required; and
- Bilingual in English and French (written and spoken) would be a strong asset.
- This role requires travel on a somewhat regular basis (10-15% of time); travel consists of quarterly CanWEA Board meetings within Canada and regional travel to support CanWEA and industry events roughly 4-6 times per year.